The new MUJI store opened in San Francisco this weekend and I went to check it out!
The store is 7,250 sq feet spread out over two levels. It seems larger than the MUJIs I've been to in New York (though I'm told its small compared to their stores in Asia). The first floor is mostly clothing and stationery, and the second floor is furniture and housewares.
As soon as I walked up the stairs to the second floor, I immediately took back anything bad I've ever said about minimalism. As much as I usually gravitate towards bright colors and patterns, there's nothing like a MUJI store to make me want to organize all my possessions in matching white boxes and swear to live a life of Japanese simplicity.
It's hard to argue with their philosophy of "no-brand quality goods". I find it so refreshing to visit a store where everything is not covered in logos. They focus on design and quality, streamlining their products to just the essential components. Where else can you buy a blank notebook that actually has a blank cover, with no writing at all?
Plus, what they lack in branding they more than make up for in merchandising...
What is it about a well-stocked display that makes me swoon?
Somebody better hide my credit card.
[all photos except MUJI sign courtesy of Michael Pieracci]